There is a bit of confusion in this arena because Google recently changed how the entire certification program works.
Google AdWords certification is definitely a plus if you want to brand yourself as a PPC expert. (But keep in mind that passing this exam alone does not make you an expert). Read more about how to become a self made digital marketing expert.
Earlier, the test alone costed $50 to try and the process of the certificate issue was different. Now it is free to take the test. If you take the test and fail, there is a time period where you have to wait before you can give it a go again.
The entire certification program is now re-branded as ‘Google Partners‘. You can access the Google Partners website
There are Eight exams available:
You need to pass any two exams to become certified out of which fundamentals is mandatory. I passed the fundamentals and search.
BECOME A GOOGLE CERTIFIED PROFESSIONAL
- Product Code: BECOME A GOOGLE CERTIFIED PROFESSIONAL
- Availability: In Stock
- Ex Tax: Rs5,000